Rema Album ‘HEIS’ – 5 Reasons Why It Might Be A Big Flop.

Five Reasons Rema’s New Album, ‘HEIS’ May Be A Hit Or Not.

‘HEIS‘ is one of the albums that has gathered a lot of talking points from Rema fans. Unlike his previous work, this album had a different sound. It features horror-themed yet fast-paced tracks. This album further pushes the conversation on why Rema must be added to the “Big 4”.

This album had 11 tracks in it. Rema collaborated with artists like Shallipopi and OdumoduBlvck on the album. Despite the controversy this album has gotten, here are five reasons Rema’s new album is a hit.

Reasons Rema’s New Album Is A Hit

Here are some reasons Rema’s ‘HEIS’ Album is a hit:

Production Style

Rema wanted to create an album that would be free from foreign genres. He wanted to stick to the Afrobeat genre that is notable in Nigeria. These days there has been a rampant acceptance of amapiano by Nigerian artists. The album was to help people remember their ‘roots’.

The songs in the album featured songs that were made by Nigerian producers. The producers that worked on this album were P.Prime, X, and London. These producers knew the vision Rema had before working on these records.

However, in light of his vision, he made sure that he input some Nigerian pop sounds. The album had songs that can be easily memorized by the Nigerian audience.

Talking about the beats used, some songs had some notable sounds that are particular to the Nigerian environment. Some parts of the beats had some features such as car engines and whistles. This made the album have some African touch to it.

Showing Respect

Another reason Rema’s album would be a hit is because of the name-use of some key personalities and figures in his songs. ”HEIS” is an album that has cultural heritage attached to it. In fact, in a line of his songs ‘Benin Boys‘, he gave credit to indigenes of Edo State because of their industriousness. 

The song also features another hardworking artiste who represents the people of Edo State, Nigeria. One of the songs in the album, Ozeba is another song filled with history. Ozeba has a pronunciation similar to Uzzeba. Uzzeba is a city in Edo State that has a rich historical representation of the people of Edo State, Nigeria.

This city was a major influence for power and influence. So, Rema singing about Uzzeba is in effect saying he is powerful and influential in the music industry. This is similar to what Uzzeba represented to the people of Edo State in the 15th century.

That was not all, Rema also hailed Burna Boy and Tiwa Savage. He dropped these two artists in his song telling them his admiration for them. The ‘HEIS’ album gives respect to who is due it.

Afro Rave

This album further pushes the narrative that Rema is the creator behind Afro Rave. The album shows Rema introducing a fresh sound to the new industry. ‘HEIS‘ album centers on the vibe of street music and Rema’s distinctive somewhat scary sound.

When combined, it has its unique sound with distinct lyrical and melodic elements. It is also important to note that musicians from rural areas in Lagos have produced this kind of abrasive music. However, they simply lacked a name for it.

One of the largest Afrobeats artists is tapping into its vitality, demonstrating the rich sound material and lively sound that can be discovered by consistently delving into local content.

Staggering Numbers

The numbers accumulated by Rema’s ‘HEIS’ album are very impressive. The album has broken some records since its release. One of them is that the record has passed the 2.7 million streams which overtook Olamide’s album with 1.78 million streams.

This is just for the opening day. Also, his song with Shallipopi has broken a record for the biggest opening day stream in 2024.

This song also features many listeners from all over the world. He has gained a good number of listeners from countries like Ghana, Portugal, and the United Kingdom. With just a few days of release, he has got fans singing his songs in various lands.

Big 4

Rema’s album is one of the albums that shows a harmonious synergy. Most of the songs in the album were to show that he is one of the big dogs in the industry. The name of his album was derived from a Greek word meaning “One”. 

Rema’s previous albums were centered around love and affection. However, this one was quite different. He focused on himself and his role in Afrobeat’s conversation. Rema uses his song ‘HEIS’ to make a strong case for his place in the Afrobeats scene.

He had already voiced his wish to expand the Afrobeats Big 3 (Burna Boy, Davido, and Wizkid) into a “Big 4,” and now, through ‘HEIS’, he is vying for the top spot.

Conclusion

All in all, everybody has a right to express their opinion. The album has been tagged to be one of the best this year. On the other hand, some have labeled it as the worst project this year. Listen and tell us in the comment section your favorite song in the album.

However, Rema has stated that this album was designed to take Afrobeats back to its roots. When you’re done listening to the album, then you can decide if he’s telling the truth or blabbing. Thanks for reading this article!