How To Start A Podcast Business In Nigeria And Thrive Within A Few Months.
Recently, podcasts have been a trending way to express opinions in Nigeria. This form of communication came to light after some celebrities went viral for expressing their thoughts.
Some of these opinions have resulted in either backlash or praise from netizens. To this end, some have wondered if starting a podcast business in Nigeria is possible.
To start a podcast business is not as expensive as you thought. With careful budgeting, you can start a budget without breaking the bank. This article provides the steps for creating a podcast business in Nigeria
Starting A Podcast Business In Nigeria
Here are tips that can help you create a podcast program in Nigeria:
Step 1: Decide On A Niche
Decisions regarding the niche of your podcast are significant. It sets you in line with what you want to do, and you can make choices regarding the kind of content you want to dish out.
If you aren’t sure or have no idea of a niche to key in with, check out this article for idea on the type of podcast business to venture in.
The niche may include sports, entertainment, or even an industry-related field. When picking this niche, remember your audience. Study what your audience wants. Make sure you find topics that are trending at the time.
For example, if you decide to run a sports niche, it is important to discuss important topics there. You could launch a podcast about a particular tournament, say the World Cup. If you are blank on what topic to discuss, ask yourself these questions:
What is the objective of my podcast?
What is the reason behind your podcast?
Who are my audience interested in?
How will my show stand out?
Step 2: Decide On The Format
Podcasts can go in any format. Some podcasts are in the form of interviews. This type often seeks the guest’s opinion on different topics.
On the other hand, some podcasts often appear like a discussion between two or more participants. This is the most popular kind of podcast in Nigeria. This different podcast suggestion requires time to think about.
You need to think about how your topics relate to the settings you choose for your podcast. Usually, newbies tend to make mistakes when creating a podcast format.
Step 3: Create A Brand
Branding goes a long way in determining how many ears would listen to it. If your podcast show does not have a name, it may be hard to recognize. All you need to do is look for a catchy podcast name.
This entails a lot of thinking and brainstorming with your friends. You do not need to make your podcast a mouthful. It needs to be concise. It should also be appealing to your audience.
Regardless of the niche you are in, branding is really important. A good brand attracts a brand for advertisement.
It also gives you an edge ahead of your competitors. Write a list of ideas that pop into your head. Then, ask well-meaning friends to help you make decisions regarding the names.
Step 4: Plan and Prepare
The next phase for you is to prepare. This is the most tedious phase in starting a podcast in Nigeria. And of course you need a good capital.
You need to get equipment for your show. Some of these tools may include microphones, chairs, and cameras. Let’s start with microphones
Microphones:
As a newbie, you need microphones that are very audible. These microphones should be hands-free.
Better still, microphones can be ones held in a microphone stand. This is because your listeners cannot be straining their ears while listening to you.
Camera Quality:
The camera is one of the things that makes visual podcasts interesting. The gestures and the facial expressions of the speaker should be captured very clearly.
You need to opt for a video-camera display that is crystal. Additionally, you need to get a friend who would help in directing the videos.
Chairs:
Of course, you cannot hold a podcast while standing. The aim of the podcast would be defeated. So, you should have good and comfortable chairs.
It might be necessary to get a fancy chair to beautify your podcast sessions.
Studio:
A studio is one of the requirements that many people should never ignore. You need a place to set your equipment for the show. Do not rent a very noisy place.
As a newbie, you may go for aesthetics rather than space. This is because renting a very spacious place may be very expensive. However, you can go for a place that looks a bit beautiful but still feels comfortable.
Step 5: Record and Edit
Recording your first podcast program can be challenging. This requires you to be in your best look. First, you need to record an intro and outro in your videos. You do not need to say too much in the intro.
Also, you need to learn to look at your partner while discussing. Do not look into the camera too much while discussing. This would mean that you want to draw unnecessary attention to yourself.
After recording, the next step is editing. By editing your podcasts, you may correct any errors and gaps in the audio. You can also add your intro and outro and adjust the loudness.
The part of producing podcasts that many people find least interesting is editing. However, it is an essential step in creating an entertaining podcast.
Step 6: Promote and Earn
There are several ways to promote your podcast. One of the ways is to leverage social media. Social media is a powerful tool that enables you to share your thoughts.
You can simply share your podcast on social media platforms like Facebook, X/Twitter, YouTube, Instagram, and TikTok.
By posting your videos here, you can get more views and earn money. Platforms like the ones stated above are interested in video content monetization. As long as you meet their requirements, you can be a partner with them.
You should post your podcast episode by episode. If you are into audio content, you can leverage other platforms such as Apple Podcasts, Spotify, and Google Podcasts.
You can earn on this platform using sponsorship and advertisement from brands. Podcast business has been a life changing opportunity for many people in nigeria and other parts of the world.
The Summary
A podcast business can generate high income for you. Remember, podcasts can be audio and visual. For audio podcasts, you can earn a lot from streams.
While this article focused on visual podcast settings, it can also be applied to audio. If you can do and follow these simple steps stated above, there’s no way you won’t get it right and earn big.
